Advertising language: A pragmatic approach to cigarette advertisements in Indonesia

Qadafi, Ahmad Muammar and Wahyudi, Ribut (2014) Advertising language: A pragmatic approach to cigarette advertisements in Indonesia. Issues in Language Studies, 3 (1). pp. 1-14. ISSN 2180-2726

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Abstract

In Indonesia, it has been a public knowledge that cigarette is dangerous to consume. However, the involvement of advertisement and its huge economic benefit has driven the government to freely let cigarette be widely promoted; nevertheless the image of the cigarette would not be shown on the screen as per agreement with advertisers. These series of complexities in the cigarette advertisements have attracted the authors to investigate the way cigarettes are promoted without explicitly exposing them. Using inferential pragmatic approach (Sperber & Wilson, 2002), this research reveals that the language of advertisements operate subtly at the level of cognition and comprehension to persuade smokers.

Item Type:	Journal Article
Keywords:	Cigarette, advertising language, pragmatics, Indonesia advertisement, Indonesia
Subjects:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2004 Linguistics > 200403 Discourse and Pragmatics > 20040399 Discourse and Pragmatics not elsewhere classified 20 LANGUAGE, COMMUNICATION AND CULTURE > 2099 Other Language, Communication and Culture > 209999 Language, Communication and Culture not elsewhere classified
Divisions:	Faculty of Humanities > Department of English Language and Letters
Depositing User:	Ribut Wahyudi
Date Deposited:	09 Jun 2020 16:27

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