The effect of green banking product and green corporate image on green customers loyality in green customers satisfaction syariah banking mediation

Solekah, Nihayatu Aslamatis (2019) The effect of green banking product and green corporate image on green customers loyality in green customers satisfaction syariah banking mediation. Management and Economics Journal (MEC-J), 3 (1). pp. 81-94. ISSN 2599-3402

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Abstract

Banking has a high potential as a role model for other industries in applying the principles of Sustainable Development. Islamic banking is a bank that has a potential bank business model by implementing green banking, as well as provisions of Bank Indonesia as the Central Bank which has included Green Banking as a concept to be implemented in its business practices. This study developed a research framework to explore the relationship between green banking products and green corporate image green customer satisfaction, and green customer loyalty for Syariah Banking. The analysis technique used to analyze the data analysis Path (Path analysis). The results showed that for green banking products and green corporate image effect directly on green customer satisfaction but green banking product has not to affect directly to customers satisfaction, opposite green the corporate image that affects directly to the green customer's loyalty.

Item Type: Journal Article
Keywords: Green Banking Product, Green Corporate Image, Green Customers Loyalty, Green Customers Satisfaction
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Nihayatu Aslamatis Solekah
Date Deposited: 18 Aug 2020 14:10

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