Faktor-faktor yang mempengaruhi minat masyarakat Bawean dalam memilih bank syariah

Salis, Nur and Solekah, Nihayatu Aslamatis (2019) Faktor-faktor yang mempengaruhi minat masyarakat Bawean dalam memilih bank syariah. El Dinar: Jurnal Keuangan dan Perbankan Syariah, 7 (2). pp. 142-157. ISSN 2622-0083

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Abstract

Indonesia Sharia banks need to be developed because they have comprehensive advantages over conventional banking. To reach services to the community, it is necessary to expand in developing a network of Sharia Bank offices. Therefore
there must be an effort from Sharia banking increases public interest in Sharia Banks so that it can be developed. The purpose of this study is to find out what factors influence the interest of the Bawean community in choosing a Sharia
Partner Bank and to find out what the most dominant factors influence the interest of Bawean community in choosing Sharia Partner Bank. This study uses descriptive quantitative method. The population of this study is 165 samples of Bawean community and the sampling technique used purposive sampling. The data analysis technique uses Partial Least Squares (PLS) analysis which is a Structural Equation Modelling (SEM). The result of this study indicate that the
marketing mix factor, internal individual consumers and external individual consumers influence the interest of the Bawean community in choosing Sharia Partner Banks. While the marketing mix factor is the most dominant factor affecting the interest of the Bawean community in choosing Sharia Partner Banks.

Item Type: Journal Article
Keywords: sharia banking; marketing mix; internal individual consumers; external individual consumers.
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Nihayatu Aslamatis Solekah
Date Deposited: 18 Aug 2020 13:58

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