The measurement of non-performing finance using the approaches of market segmentation in Islamic banking

Wahyuni, Nanik and T, Sutrisno and Saraswati, Erwin and Ghofar, Abdul (2019) The measurement of non-performing finance using the approaches of market segmentation in Islamic banking. International Journal of Engineering & Technology, 8 (1.9). pp. 491-493. ISSN 2227-524X

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Abstract

Background: Research shows that financial variables are not enough to predict the success of future bank, thus we have to think again about the measurement of non-performing finance to see company’s success.
Objective: The objective of this study is to analyze the measurement of non-performing finance to the approaches of market segmentation (product, professional, the image of the bank, and the principles of the bank) at Islamic banks.
Result: The result shows that concurrently there is an influence of independent variable into dependent variable; however, the professional variable and image of the bank is not significantly influencing the non-performing finance of Islamic banking.
Conclusion: The dominant variable affecting into non-performing finance is a product, so that the variation of the product that is offered by Islamic banks to market or costumer should be taken care. The implementation of the right Islamic principles is also being a costumer’s attention. The upcoming research is advised to concurrently integrate the measurement of financing and nonperforming finance to know the complete Islamic banks performing conditions.

Item Type: Journal Article
Keywords: Islamic banking; non performing finance; market segmentation
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1501 Accounting, Auditing and Accountability > 150105 Management Accounting
Divisions: Faculty of Economics > Department of Accounting
Depositing User: Nanik Wahyuni
Date Deposited: 26 Oct 2020 14:42

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