Determinant of halal industry product selection

Riyanto, Feri Dwi and Maksum, Ikhsan and Dzakwana, Naufal (2020) Determinant of halal industry product selection. Agregat: Jurnal Ekonomi dan Bisnis, 4 (1). pp. 59-69. ISSN 2549-7243

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This paper aims to analyze the determinants of Malang people's perceptions in choosing the halal industry. In this study,using product knowledge, accessibility, and information/promotion as exogenous variables, while religious and the perception of the halal industry as an endogenous variable and also halal Certification as a moderating variable. The government has prepareda masterplan to develop the halal industry. One of the goals of the government in making a masterplan is to foster public perceptions of the halal industry. So that is expected to be able to encourage the growth and development of the halal industry market in Indonesia, which is meant by the halal industry, including halal tourism, halal culinary, and halal hotels. Data's collected through a questionnaire of 160 respondents. This research uses the Partial Least Square (PLS) method based on variants approach. The results showed that all exogenous variables influence the endogenous variable, except information that does not significantly influence the religious and product knowledge also does not significantly influence the perception of the halal industry. While the halal certification variable as a moderating does not have a weakening or strengthening effect on the other variables.

Item Type: Journal Article
Keywords: religious; halal certification; halal industry; Partial Least Square (PLS)
Subjects: 14 ECONOMICS > 1401 Economic Theory > 140101 History of Economic Thought
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150314 Small Business Management
16 STUDIES IN HUMAN SOCIETY > 1605 Policy and Administration > 160505 Economic Development Policy
22 PHILOSOPHY AND RELIGIOUS STUDIES > 2201 Applied Ethics > 220102 Business Ethics
Divisions: Faculty of Economics > Department of Management
Depositing User: Ikhsan Maksum
Date Deposited: 16 Nov 2020 14:23


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