Zuhroh, Ni’matuz, wisadirana, darsono, kanto, sanggar, mardiyono, mardiyono and Umanailo, M. Chairul Basrun (2019) [jangan di review dulu]Lifestyle of Student Celebrities (Phenomenology Study of HedoniLifestyle of Student Celebrities (Phenomenology Study of Hedonistic Lifestyle and Public Relations of Celebrity Students of Universitas Brawijaya Malang and Factors Affecting)stic Lifestyle and Public Relations of Celebrity Students of Universitas Brawijaya Malang and Factors Affecting). International Journal of Latest Research in Humanities and Social Science, 02 (12). pp. 114-119.
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Abstract
Abstract: The phenomenon of Malang Brawijaya University students becoming many celebrity
students, namely students whose duties besides studying at tertiary institutions also work as celebrities
such as models, singers, endorsements, celebrities etc. This study aims to find out how the lifestyle of
Malang University of Celebrity Students, the causes and impacts. This study uses a qualitative
phenomenological approach that is described descriptively with data sources consisting of University of
Brawijaya Malang celebrity students who have a Hedonist lifestyle and Public Relations. Data collection
techniques in this study were observation, interviews, and documentation. The subject selection
technique used was purposive sampling and snowball technique. The research subjects were 10 celebrity
students from various faculties at Brawijaya University Malang. The validity of the data in this study
uses source triangulation techniques, and data analysis uses Milles and Hubberman's interactive analysis.
The results of this study indicate that the first celebrity students of Brawijaya University of Malang tend
to behave in a hedonist lifestyle which is interpreted as a tendency for a luxurious lifestyle, full of fun for
example by compulsively shopping with a high enough frequency. Malang University of Malang
celebrity students who live in a hedonist lifestyle spend a lot of time shopping as a reliever of boredom,
glamor, as a separate satisfaction and associate more with people who share the same hobby in many
ways. Shopping becomes a picture of consumptive behavior that is difficult to change. Factors that cause
the hedonic lifestyle of UB Malang Celebrity students include: (1) luxury lifestyle, (2) the influence of
the family, (3) advertising, (4) following the trend, (5) the number of shopping centers , (6) the influence
of social environment. The second lifestyle of public relations means cutting-edge thinking in the world
of promotion to the conclusion that in celebrity-based, celebrities help in the formation of the identity of
contemporary consumers. In consumer culture, identity is the backrest of the "fashion accessory". The
face of the new generation is known as the new generation that is known as the children of the next
generation. Which is more thought to be formed through the identity inspired by celebrities, the way they
surf in cyberspace (the internet), the way they change clothes for the streets. This means that celebrities
and their image are used for moments to help consumers in the identity parade.
| Item Type: | Journal Article |
|---|---|
| Keywords: | Keywords: Hedonist Lifestyle, Public Relations Lifestyle, Celebrity Student |
| Subjects: | 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology |
| Divisions: | Faculty of Tarbiyah and Teaching Training > Department of Social Science Education |
| Depositing User: | Ni'matuzzuhroh Ni'matuzzuhroh |
| Date Deposited: | 21 Feb 2024 11:07 |
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