Strategies for determining sharia insurance target market

Jaya, Tiara Juliana ORCID: https://orcid.org/0000-0002-7598-7263, Sari, Yullina Devvie and Immanuel, Roi Anju (2021) Strategies for determining sharia insurance target market. Jurnal Ilmiah Ekonomi Islam, 7 (1). pp. 90-95. ISSN 2477-6157

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Abstract

The purpose of this research is to know the strategy of determining the target market in PRUlink Sharia assurance products pt. Prudential life assurance. The method used in this study is qualitatively descriptive. Descriptive statistical analysis techniques, stages of data analysis techniques Data collection, Data reduction data reduction, Presentation of data Presentation data, Withdrawal of conclusions. Strategy to determine the target market on PRUlink sharia assurance account products at PT. Prudential Life Assurance is: use the six o concept strategy so that the target market type. Types of target market selected, observation to the location, Muslim community, Grouping of insurance policy candidates, Ability factor by looking at a salary range of 2 million, and Prospective insurance policy that is at productive age for those between the ages of 25-40 years. PT. Prudential Live Assurance Metro branch should be able to continue to improve its Products so that it can continue to compete with PT. Insurances in Metro City and can give examples to other companies to use strategies implemented by PT. Prudential Live Assurance Metro branch, in order to reach the desired target market

Item Type:	Journal Article
Keywords:	sharia insurance; market share strategies; Islamic marketing; target market; takaful
Subjects:	14 ECONOMICS > 1401 Economic Theory 14 ECONOMICS > 1499 Other Economics
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Tiara Juliana Jaya
Date Deposited:	27 May 2021 11:32

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