Religiosity and environmentally friendly behavior of millennial muslim consumers

Rafsanjani, Elfas and Asnawi, Nur (2020) Religiosity and environmentally friendly behavior of millennial muslim consumers. Management and Economics Journal (MEC-J), 4 (2). pp. 143-152. ISSN 2599-3402

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Abstract

The purpose of this study is to investigate the impact of attitudes, subjective norms and religiosity on consumer intentions to support government policies on environmentally friendly behaviour. Based on a direct survey of 100 Muslim student respondents then analyzed using multiple linear regression, it was found that attitudes, subjective norms and religiosity as determinants of Muslim consumer intentions in supporting government policies on environmentally friendly behaviour, namely paid plastic bag policies. Finally, an important finding from this study is the contribution of subjective norms as the dominant determinant that influences the Muslim consumer's intention to support government policies to behave in an environmentally friendly manner by being willing to support a paid plastic bag policy.

Item Type:	Journal Article
Keywords:	theory of reasoned action; religiosity; green marketing; muslim consumers; millennial
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Mufid Mufid
Date Deposited:	04 Jun 2021 09:15

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