Corporate social responsibility: grasping legitimacy, reaching sustainability

Rochayatun, Sulis and Kholifah, Fanur (2021) Corporate social responsibility: grasping legitimacy, reaching sustainability. Presented at The International Conference on Engineering, Technology and Social Science (ICONETOS 2020), 31 Oct 2020, Malang.

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Abstract

Corporate social responsibility is an action that can be done by the company to prevent and reduce social and environmental impacts that occur due to the company's production activities. The social and environmental impacts resulting from the company's production activities certainly become things that must be considered more by the company in order to achieve a company's sustainability. This research is a qualitative interpretive study using the approach method used to express meaning, which is to describe and explain how actors understand the implementation of corporate social responsibility in the context of grasping legitimacy and achieving sustainability. The site of this research is PR Bintang Sayap Insan, selected informants are individuals who are directly involved, understand, and can provide information about the implementation of Corporate Social Responsibility at PR Bintang Wings Insan Malang. The research data collection was obtained through the results of documentation, interviews and observations. The results of this study indicate that by implementing corporate social responsibility programs that have been run by the company, the company can maintain its sustainability. This is evidenced from the complaints of the people who used to be high, after the implementation of corporate social responsibility programs, these complaints decreased from time to time. The decreasing complaints from the public and the people's acceptance of the existence of the company means that the company has gained legitimacy from the community. The company can operate without being preoccupied with complaints from stakeholders so as to achieve an increase in profits from year to year. This increase in profits from year to year proves that the company can maintain its sustainability.

Item Type: Conference (Paper)
Keywords: corporate social responsibility; legitimacy; sustainability
Subjects: 14 ECONOMICS > 1401 Economic Theory > 140199 Economic Theory not elsewhere classified
14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
14 ECONOMICS > 1402 Applied Economics
Divisions: Faculty of Economics > Department of Accounting
Depositing User: Sulis Rochayatun
Date Deposited: 09 Jun 2021 13:43

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