Lifestyle of Student Celebrities: Phenomenology study of hedonistic lifestyle and public relations of celebrity students of Universitas Brawijaya Malang and Factors Affecting)

Zuhroh, Ni’matuz, Wisadirana, Darsono, Sanggar, Sanggar, Mardiyono, Mardiyono and Umanailo, M Chairul Basrun (2019) Lifestyle of Student Celebrities: Phenomenology study of hedonistic lifestyle and public relations of celebrity students of Universitas Brawijaya Malang and Factors Affecting). International Journal of Latest Research in Humanities and Social Science (IJLRHSS), 2 (12). pp. 114-119.

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The phenomenon of Malang Brawijaya University students becoming many celebrity students, namely students whose duties besides studying at tertiary institutions also work as celebrities such as models, singers, endorsements, celebrities etc. This study aims to find out how the lifestyle of Malang University of Celebrity Students, the causes and impacts. This study uses a qualitative phenomenological approach that is described descriptively with data sources consisting of University of Brawijaya Malang celebrity students who have a Hedonist lifestyle and Public Relations. Data collection techniques in this study were observation, interviews, and documentation. The subject selection technique used was purposive sampling and snowball technique. The research subjects were 10 celebrity students from various faculties at Brawijaya University Malang. The validity of the data in this study uses source triangulation techniques, and data analysis uses Milles and Hubberman's interactive analysis. The results of this study indicate that the first celebrity students of Brawijaya University of Malang tend to behave in a hedonist lifestyle which is interpreted as a tendency for a luxurious lifestyle, full of fun for example by compulsively shopping with a high enough frequency. Malang University of Malang celebrity students who live in a hedonist lifestyle spend a lot of time shopping as a reliever of boredom, glamor, as a separate satisfaction and associate more with people who share the same hobby in many ways. Shopping becomes a picture of consumptive behavior that is difficult to change. Factors that cause the hedonic lifestyle of UB Malang Celebrity students include: (1) luxury lifestyle, (2) the influence of the family, (3) advertising, (4) following the trend, (5) the number of shopping centers , (6) the influence of social environment. The second lifestyle of public relations means cutting-edge thinking in the world of promotion to the conclusion that in celebrity-based, celebrities help in the formation of the identity of contemporary consumers. In consumer culture, identity is the backrest of the "fashion accessory". The face of the new generation is known as the new generation that is known as the children of the next generation. Which is more thought to be formed through the identity inspired by celebrities, the way they surf in cyberspace (the internet), the way they change clothes for the streets. This means that celebrities and their image are used for moments to help consumers in the identity parade.

Item Type: Journal Article
Keywords: Hedonist Lifestyle, Public Relations Lifestyle, Celebrity Student.
Divisions: Faculty of Tarbiyah and Teaching Training > Department of Social Science Education
Depositing User: Ni'matuzzuhroh Ni'matuzzuhroh
Date Deposited: 28 Jun 2021 17:07


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