Syariah enterprise theory: Implementasi dan pengaruhnya terhadap kepuasan dan loyalitas nasabah perbankan syariah di Malang

Firmansyah, Fani and Prajawati, Maretha Ika (2016) Syariah enterprise theory: Implementasi dan pengaruhnya terhadap kepuasan dan loyalitas nasabah perbankan syariah di Malang. Research Report. Lembaga Penelitian dan Pengabdian kepada Masyarakat UIN Maulana Malik Ibrahim, Malang. (Unpublished)

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Abstract

objective this research was to measuring and prove: 1) the influence of social responsibility as the implementation of Sharia Enterprise Theory to customer satisfaction and 2) the influence of satisfaction on customer loyalty. This research is explanatory using quantitative approach. The population used in this research is Bank Muamalat Malang Branch. Methods of data analysis used in this research is SEM The results showed that social responsibility conducted by Bank Muamalat Malang Branch as the implementation of Sharia Enterprise Theory influence to increase customer satisfaction. Customer satisfaction influence to increase customer loyalty.

Item Type: Research (Research Report)
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150205 Investment and Risk Management
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Miftahus Sholehudin
Date Deposited: 10 Jan 2017 06:28

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