Pengaruh word of mouth dan promosi terhadap minat menabung anggota di KSPS BMT UGT Sidogiri Cabang Pamekasan

Zainullah, Zainullah, Supriyanto, Achmad Sani and Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X (2021) Pengaruh word of mouth dan promosi terhadap minat menabung anggota di KSPS BMT UGT Sidogiri Cabang Pamekasan. Jurnal Tabarru’: Islamic Banking and Finance, 4 (2). pp. 316-326. ISSN 2621-7465

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Abstract

This study examines the effect of word of mouth and promotion on members' interest in saving at KSPT BMT UGT Sidogiri Pamekasan Branch. The purpose of this study is to determine the effect of word of mouth and promotion on members' saving interest. This study uses a quantitative approach with multiple linear regression analysis. The results of this study can be based on the results of the ttest on each of the existing variables that is generated in the word of mouth variable (X1) produces a t-count value of 3,501 > t-table 1,966 with a significant value of 0.01 < 0.05 and the promotion variable (X2) results in a t-count value of 3,029 > t-table 1,966, with a value of significant 0.003 <0.05. So it can be concluded that word of mouth and promotion have a significant influence on interest in saving at KSPS BMT UGT Sidogiri Pamekasan Branch. Based on Adjust R2 is 0.076 or 7.6%. This means 7.6% of the ability of the regression model in this study to explain the dependent
variable. This means that 7.6% of variables, word of mouth and promotion have an effect on interest in saving. While the rest (100% - 7.6% = 92.4%) is influenced by other variables that are not taken into account in the analysis of this study. And in this study it was found that the most influential variable was word of mouth.

Item Type:	Journal Article
Keywords:	Word of Mouth, Promotion, Interest in Saving
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Siswanto Siswanto
Date Deposited:	30 Nov 2021 20:38

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