Digital business strategy for MSMEs in the midst of the Covid-19 pandemic

Sulhan, Muhammad (2021) Digital business strategy for MSMEs in the midst of the Covid-19 pandemic. Atlantis Press, 193 (8). pp. 211-218. ISSN 2352-5428

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Abstract

The Covid-19 pandemic has caused shifts and changes in consumer buying patterns. This is because the public has reduced outdoor interactions to reduce the spread of the pandemic and divert digital purchases. Therefore, MSMEs must adapt and condition the sale of their products and services in order to survive in the midst of the Covid-19 pandemic situation by using a digital business strategy. The purpose of this article is to describe the digital business strategies that can be carried out by MSMEs actors so that they can continue to survive and also become more responsive to changes in the business climate towards digitization during the current Covid-19 pandemic. The digital business strategies that can be carried out by MSMEs in the midst of the Covid-19 pandemic are: (1) MSMEs must be able to connect with the digital business ecosystem, (2) Utilization of digital marketing in running a business and expanding market share in the midst of the Covid-19 pandemic, (3) Improving the quality of MSMEs products and services to build trust from consumers for business continuity in the midst of the Covid-19 pandemic, (4) Building synergy with netizens who can make the products and services offered by MSMEs widely known by netizens and will make it easier for MSMEs to offer products quickly on social media. Finally, the digital business strategy for MSMEs in the midst of the Covid-19 pandemic is in line with government policies through the Ministry of Cooperatives and SMEs which always emphasizes the MSMEs digitalization development strategy.

Item Type:	Journal Article
Keywords:	Bisnis Digital; MSMEs; Pandemi Covid-19
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Muhammad Sulhan
Date Deposited:	30 Nov 2021 21:53

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