Anteseden loyalitas nasabah : Islamic branding, kualitas layanan dan kepercayaan

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 and Nugraha, Reno Iwan Candra (2021) Anteseden loyalitas nasabah : Islamic branding, kualitas layanan dan kepercayaan. Jurnal Nusantara Aplikasi Manajemen Bisnis, 6 (2). pp. 283-296. ISSN 2528-0929

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Abstract

The purphose of this study is to analyze the antecedents of customer loyalty of Bank BNI Syariah which is influenced by Islamic branding, service quality and trust. The sample in this study was 148 customers using purposive sampling using multiple regression analysis tools using SPSS 25. The results showed that Islamic branding, service quality and trust have an effect on customer loyalty. The implication of the results of this study is expected to maintain and improve the application of Islamic Branding and service quality, especially for PT. BNI Syariah KCP Jombang so as to gain customer trust that will foster a sense of customer loyalty

Item Type:	Journal Article
Keywords:	loyality; islamic branding; service quality; trust
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	22 Dec 2021 10:29

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