Pengaruh produk green banking dan citra green corporate terhadap loyalitas green customer melalui kepuasan green customer perbankan syariah

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2018) Pengaruh produk green banking dan citra green corporate terhadap loyalitas green customer melalui kepuasan green customer perbankan syariah. Research Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

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Abstract

Banking has a high potential as a role model for other industries in applying the principles of Sustainable Development. Islamic banking is a bank that has a potential bank business model by implementing green banking, as well as provisions of Bank Indonesia as the Central Bank which has included Green Banking as a concept to be implemented in its business practices. This study developed a research framework to explore the relationship between green banking products, green corporate image, green customer satisfaction, and green customer loyalty for Syariah Banking. Analysis technique used to analyze the data analysis Path (Path analysis). The results showed that for green banking products and green corporate image effect directly on green customer satisfaction but green banking product has not affect directly to customers satisfaction, opposite green corporate image that affect directly to green customers loyality.

Item Type:	Research (Research Report)
Keywords:	green banking product; green corporate image; green customer satisfaction; green customer loyality
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	22 Dec 2021 10:33

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