Investigasi hubungan green marketing tools, religiusitas, environmental attitude dan green purchase behaviour pada generasi milenial

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) Investigasi hubungan green marketing tools, religiusitas, environmental attitude dan green purchase behaviour pada generasi milenial. Research Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

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Abstract

Green issues have become increasingly important to corporate decision makers as firm’s faces some sensitivity issues. Although environment issues influence all human activities a few disciplines have integrated green issues into their literature. Human being are becoming more concerned about environment issues , even the corporate start modifying their business strategies. There are not many reviews of literature about the practical green marketing models suppose green marketing tools,religiosity and environmental attitude that affecting actual purchase behaviour. This study will fill this gap. As a result, what this study proposes is the scarce and the new and original constructs respectively- The green purchasing Behaviour among millennials generation and also provides frame work for the study which makes it possible to explore the relation between green marketing tools, religiusity,environmental attitude dan green purchase behaviour

Item Type:	Research (Research Report)
Keywords:	green marketing tools; eco label; eco brand; environmental advertisement; religiousity; environmental attitude; green purchase behaviour
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	22 Dec 2021 10:35

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