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Vatanasakdakul, Savanid, Aoun, Chadi and Putra, Yuniarti Hidayah Suyoso ORCID: https://orcid.org/0000-0002-5070-6138 (2022) Social media in micro-enterprises: Exploring adoption in the Indonesian retail sector. In: Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, Hershey PA, USA 17033, pp. 1285-1307. ISBN 9781668462881 UNSPECIFIED : UNSPECIFIED.