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Febriyanti, Riska and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943
(2024)
The influence of word of mouth and brand image on purchase intention with product knowledge as a mediation variable.
Jurnal Tabarru’ : Islamic Banking and Finance, 7 (1).
pp. 100-110.
ISSN p-ISSN 2621-6833 e-ISSN 2621-7465