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Kholilurrohman, Mohammad and Slamet, Slamet ORCID: https://orcid.org/0000-0001-5583-5425 (2016) Efektivitas tagline Aqua dan pengaruhnya pada brand awareness dan keputusan pembelian Aqua di kota Malang. Presented at The 4th International Conference on Islamic Economics and Business (ICONIES), 25 - 27 Oct 2016, Malang.