Items where Author is "Maulidia, Ade Ega"
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Firmansyah, Fani, Purnamasari, Puji Endah 
ORCID: https://orcid.org/0000-0002-3727-6639, Farida, Lailatul and Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031
(2025)
The role of green marketing effect, price on millenial consumers green purchase behaviour mediated by green brand equity.
Jurnal Reviu Akuntansi dan Keuangan, 12 (1).
pp. 162-173.
ISSN 2615-2223