Browse by ORCID

Journal Article

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 and Ghautsiyyah, Shofa Qosidatul (2025) Examining the impact of online customer reviews and live streaming on skincare purchase decisions through purchase intention. Journal of Enterprise and Development (JED), 7 (2). pp. 325-340. ISSN 2715-3118

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228 and Ridho, Ali ORCID: https://orcid.org/0000-0002-6818-0998 (2022) Perbandingan minat belajar menggunakan Google Meet dan Zoom Meeting di Perguruan Tinggi Keagamaan Islam Negeri. Intelektual: Jurnal Pendidikan dan Studi Keislaman, 12 (3). pp. 263-276. ISSN 1979-2050

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Putra, Yuniarti Hidayah Suyoso ORCID: https://orcid.org/0000-0002-5070-6138 and Hasibuan, Lempang (2025) Simple financial training and product branding as efforts to strengthen Coffee Farmers' Businesses in Puspo Village, Pasuruan. Jurnal Pengabdian Masyarakat Bestari, 4 (8). pp. 611-622. ISSN 2964-7150

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) The influence of gender and personality traits on customer’s assessment of Islamic banking service quality. International Journal of Engineering and Technology, 8 (1.9). pp. 617-618. ISSN 2227-524X

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Sulistyowati, Sulistyowati, Fikriyah, Ashfa, Yasin, Achmad and Kharisma, Ikke (2023) Peningkatan literasi dan inklusi green banking pada komunitas remaja dan anak-anak rantau warga Indonesia di Malaysia. Welfare:Jurnal PengabdianMasyarakat, 1 (4). pp. 743-747. ISSN 2986-5824

Rosanti, Hani ORCID: https://orcid.org/0009-0009-5827-7890 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Corporate image as mediator of Islamic marketing mix to intention in becoming a customer of Bank Syariah Indonesia in East Java. Jurnal Ekonomi Syariah Teori dan Terapan, 10 (3). pp. 305-321. ISSN 2407-1935

Annisa, Maulidya and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2026) Analisis determinan profitabilitas bank umum syariah di Indonesia. Jurnal Akuntansi dan Keuangan Islam, 14 (1). pp. 1-26. ISSN 2549-3876

Putri, Aldila Nur Rafika and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Customer retention sebagai variabel intervening pada pengaruh relationship quality terhadap loyalitas nasabah tabungan bank syariah. Jurnal Ilmu Manajemen (JIM), 11 (1). pp. 241-251. ISSN 2549192X

Al'Fattah, Muhammad Fariz and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Effect of Islamic work ethos, compensation, work stress and work life balance on the performance of syariah banking employees (case study on employees of Bank Muamalat Malang City and Batu City). Asian Journal of Economics, Business and Accounting, 23 (23). pp. 144-152. ISSN 2456-639X

Zahira, Silvia Nazma and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2026) Effect of good corporate governance, corporate social responsibility, and intellectual capital on the profitability of Islamic commercial banks. Al-Infaq: Jurnal Ekonomi Islam, 17 (1). pp. 1-17. ISSN 2579-6453

Rahmawati, Laila and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Factors influencing interest in saving at Islamic bank: A study on the merchants of Pasar Besar in Malang City. Journal of Islamic Economics Lariba, 10 (1). pp. 287-306. ISSN 2528-3758

Putri, Diva Syavira Permata and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2022) Pengaruh digital marketing terhadap keputusan pembelian produk jasa pada fintech syariah (studi pada Erahn.Id). Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 7 (3). pp. 1077-1092. ISSN 25805800

Kamila, Talia Putri and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Pengaruh keamanan, kepercayaan, dan risiko terhadap penggunaan layanan mobile banking pada mahasiswa di Kota Malang. An-Nisbah : Jurnal Perbankan Syariah, 5 (1). pp. 49-61. ISSN -9623

Nasiruddin, Iqbal and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Word of mouth to mediate consumer knowledge and religiosity towards the decison to settle as Sharia Bank. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5361-5374. ISSN 2656-4351

Febriyanti, Riska and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of word of mouth and brand image on purchase intention with product knowledge as a mediation variable. Jurnal Tabarru’ : Islamic Banking and Finance, 7 (1). pp. 100-110. ISSN p-ISSN 2621-6833 e-ISSN 2621-7465

Mustaqfiroh, Novi Kholifatul and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2025) The moderating effect of religiosity on the effect of digital marketing and brand image on student savings intentionin East Java State Universities in Islamic Banking. International Journal of Business and Applied Economics (IJBAE), 4 (2). pp. 601-616. ISSN 2963-6124

Pranata, Ahmad Adi and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The role of religiosity in influencing the knowledge and social environment of savings interest. I-FINANCE: a Research Journal on Islamic Finance, 9 (2). pp. 287-304. ISSN 2615-1081

Sulistyowati, Sulistyowati, Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 and Naja, Chifni Darun (2023) Penerapan artificial intelligence sebagai inovasi di era disrupsi dalam mengurangi resiko lembaga keuangan mikro syariah. Wadiah : Jurnal Perbankan Syariah, 7 (2). pp. 117-142. ISSN 2599-1515

Yussitha, Kharisma Putri, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The effect of word of mouth on saving intention through brand image as an intervening variable. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 170-180. ISSN 2621-6051

Supriyanto, Muhammad Agus, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Factors affecting customer loyalty of Bank Syariah Indonesia. International Journal of Social Science and Business, 7 (2). pp. 416-424. ISSN P-ISSN: 2614-6533 E-ISSN: 2549-6409

Hasibuan, Lempang, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Abdani, Fadlil and Oktaviana, Ulfi Kartika ORCID: https://orcid.org/0000-0002-5222-4423 (2025) Peran pelatihan pemediasi dalam persepsi kemudahan dan manfaat transaksi E-Wallet terhadap pendapatan Usaha Mikro. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 11 (1). pp. 19-32. ISSN 2502-1400

Harinie, Luluk Tri, Giovanni, Jonathan and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The role of entrepreneurial intentions and entrepreneurship education in influencing student entrepreneurial interests. The Seybold Report, 18 (05). p. 170. ISSN 1533-9211

Naghfir, Naghfir, Basri, Basri, Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 and Al-Atabi, Laith Abdul Hussein Farhan (2025) Mudharabah and Maqashidal-Shariaal-Shatibi: A comparative study of Islamic microfinance practices. AL-IKTISAB: Journal of Islamic Economic Law, 9 (1). pp. 73-86. ISSN 2580-4251

Book Section

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Puasa dan budaya konsumtif. In: Ramadhan dan geliat ekonomi. Az-Zahra Media Society, Deli Serdang, Sumatera Utara, pp. 77-93. ISBN 978-623-09-2424-8 UNSPECIFIED : UNSPECIFIED.

Research

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228 (2023) Islamic customer perceived value pada perguruan tinggi: Studi pada PTKIN di Jawa Timur. Research Report. Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Wardana, Guntur Kusuma Wardana ORCID: https://orcid.org/0000-0001-7901-1228 (2024) Islamic values dan islamic branding: Sebuah perspektif baru pada keputusan memilih perguruan tinggi di Indonesia. Research Report. LP2M UIN Maulana Malik Ibrahim Malang, Malang. (Submitted)

Conference

Salsabila, Rona and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of celebrity endorsers, product quality, and brand image on purchase intention on ms glow products in Malang City: Case study on Ms Glow consumers in Malang City. Presented at 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, Malang, Indonesia.

Windiasari, Fica Afria and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2025) The influence of religiosity, knowledge, and income on individuals' decisions to pay zakat, infaq, and sadaqah (ZIS): A study at BAZNAS Malang city. Presented at The 11th International Conference of Islamic Economics and Business (ICONIES 2025), 16 Oktober 2025, UIN Maulana Malik Ibrahim Malang.

Wulandari, Shofia and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of service quality and experiential marketing on customer loyalty: Customer satisfaction as mediation. Presented at The 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, UIN Maulana Malik Ibrahim Malang.

Istianah, Nur, Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 and Hasibuan, Lempang (2025) Gen Z's intention to sharia banking: The role of financial literacy, religiosity, and demographics. Presented at The 11th International Conference of Islamic Economics and Business (ICONIES 2025), 16 Oktober 2025, Universitas Islam Negeri Maulana Malik Ibrahim.

Community Service

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Hasan, Irmayanti, Maimunah, Iffat ORCID: https://orcid.org/0000-0003-3112-6573, Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351, Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809, Panatagama, Ahmad Ramapanji and Prayogi, Adha Herfian (2023) Optimalisasi digital marketing dengan teknik foto produk yang lebih eye-catching: studi pada kelompok UMKM Mayada Pasuruan. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Munir, Misbahul ORCID: https://orcid.org/0000-0003-3344-6845, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X, Wahyuni, Nanik, Yuliana, Indah ORCID: https://orcid.org/0000-0002-6346-7850, Segaf, Segaf ORCID: https://orcid.org/0000-0003-0017-1021, Firmansyah, Fani, Sulhan, Muhammad, Farida, Lailatul, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483, Maksum, Ikhsan ORCID: https://orcid.org/0000-0002-5739-5803, Andriani, Sri ORCID: https://orcid.org/0000-0001-5872-5117, Al Idrus, Salim, Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Hidayah, Yuniarti, Sudarmawan, Barianto Nurasri ORCID: https://orcid.org/0000-0002-9209-8687, Ningtyas, Mega Noerman, Wafiroh, Novi Lailiyul, Fikriah, Nur Laili, Febrianti, Dyah, Kholilah, Kholilah ORCID: https://orcid.org/0000-0003-1828-9642, Wuryaningsih, Wuryaningsih, Nawirah, Nawirah, Permatasari, Ditya ORCID: https://orcid.org/0000-0002-5742-546X, Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031, Aisyah, Esy Nur, Manshur, Sugeng Ali, Muis, Ach, Slamet, Slamet ORCID: https://orcid.org/0000-0001-5583-5425, Hestya, Eka Wahyu, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370, Retnasih, Nora Ria ORCID: https://orcid.org/0000-0001-5915-8871, Mardiana, Mardiana ORCID: https://orcid.org/0000-0003-1722-0248, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Maharani, Vivin, Sartika, Farahiyah ORCID: https://orcid.org/0000-0002-2849-8811, Setiani, Setiani ORCID: https://orcid.org/0000-0002-7566-7358, Yuliati, Yuliati, Endah, Puji, Khan, Ryan Basith Fasih ORCID: https://orcid.org/0000-0001-7840-0010, Choiruddin, Muhammad Nanang, Kartika, Ulfi, Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Zuraidah, Zuraidah ORCID: https://orcid.org/0000-0001-9982-8139, Iffat Maimunah, Iffat ORCID: https://orcid.org/0000-0003-3112-6573, Khasanah, Umrotul, Meldona, Meldona ORCID: https://orcid.org/0000-0002-1787-4818, Pradana, Ayub Wijayati Sapta, Zahroh, Fatmawati ORCID: https://orcid.org/0000-0001-5665-0000, Setyaningsih, Nina Dwi, Lestari, Yona Octiani ORCID: https://orcid.org/0000-0002-1825-0097, Rochayatun, Sulis ORCID: https://orcid.org/0000-0001-5798-7502, Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809, Khusnundin, Khusnundin, Rozi, M Fatkhur, Soni, Ahmad Tibrizi, Al Manshur, Fauzan, Sucipto, Agus, Faslah, Romi, Alamsyah, Ahmad Fahrudin, Murdiansyah, Isnan ORCID: https://orcid.org/0000-0002-1825-0097, Riyanto, Feri Dwi, Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228, Rozi, Choirul ORCID: https://orcid.org/0009-0008-6207-5135 and Alim, Syahirul (2024) Membangun sinergi ekonomi kreatif: Memperkuat UMKM dan menerangi masa depan generasi muda melalui edukasi dan pemberdayaan. Community Service Report. Fakultas Ekonomi UIN Maulana Malik Ibrahim Malang, Malang.

Hak Cipta

Yayuk Sri Rahayu, Fitriyah dkk (2024) Islamic values dan islamic branding: Sebuah perspektif baru pada keputusan memilih perguruan tinggi di Indonesia (sertifikat hak cipta). 000795951.

Rahayu, Yayuk Sri and Fitriyah, Fitriyah and Wardana, Guntur Kusuma (2023) Pengembangan konsep Islamic Customer Perceived Value pada perguruan tinggi: Studi pada PTKIN di Jawa Timur. 000536141.