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Conference
Barkhoya, Muhammad Alfin and Putri, Kartika Anggraeni Sudiono 
ORCID: https://orcid.org/0000-0002-5533-1769
(2025)
From hype to purchase: The role of trends, quality, and social media in shaping consumer intention toward ortuseight running shoes.
Presented at International Conference of Islamic Economics and Business 11th 2025, 16 Oktober 2025, Malang.