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Dzikhrullah, Harits Dijani and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2024) "I Won't Buy This Product Again": The Boycott Determinants on Loyalty Using Animosity Model Approach. MIX: Jurnal Ilmiah Manajemen. ISSN 2460-5328