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Efendi, Vanessa Devistian Kurnia and Hasan, Irmayanti 
ORCID: https://orcid.org/0000-0001-7021-4483
(2026)
The effect of hedonic shopping motivation and price discount on impulse buying with positive emotion as an intervening variable: Study on Skintific Gen Z consumers in the Shopee application in Malang city.
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 5 (6).
pp. 11311-11323.
ISSN 2828-5298