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Fenanda, Zakiah Intan and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2018) Analisis pengaruh word of mouth terhadap keputusan nasabah untuk menabung dengan brand equity sebagai variabel mediasi. Iqtishoduna, 14 (2). pp. 103-122. ISSN 1829-524X

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