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Ni’mah, Ziadatun and Hasan, Irmayanti 
ORCID: https://orcid.org/0000-0001-7021-4483
(2024)
The influence of diversity product, tagline, and store atmosphere on impulsive buying through positive emotion as a mediation variable: Study on Gen Z and Millennial customers of Mr. DIY products in Malang.
Social, Humanities, and Educational Studies (SHEs): Conference Series, 7 (2).
pp. 35-50.
ISSN 2620-9292
