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Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Ridwan, Muhtadi, Rusydi, Abdul Fatah and Johari, Fuadah Binti Johari (2024) Customer loyalty based on service quality, banking image and fairness mediating role of customer satisfaction. Jurnal Aplikasi Manajemen dan Bisnis,, 10 (3). pp. 717-726. ISSN ISSN: 2528-5149/EISSN: 2460-7819