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Sabani, Hasbi Mustopa Kamil and Fikriah, Nur Laili (2025) Pengaruh visual appeal dan subjective norms terhadap impulse buying dengan dimediasi oleh perceived enjoyment dan dimoderasi oleh user experience (studi pada pengguna shopeepay di Kota Malang). MODUS, 37 (01). pp. 18-44. ISSN 2549-3787

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