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Journal Article

Firmansyah, Fani, Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639, Farida, Lailatul and Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031 (2026) The role of green marketing effect, price on millenial consumers green purchase behaviour mediated by green brand equity. Indonesian Journal of Business and Entrepreneurship (IJBE), 12 (1). pp. 162-173. ISSN 2407-5434 ; E-ISSN 2407-7321

This list was generated on Sat Feb 21 12:24:21 2026 WIB.