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Hasanah, Siti Ma’rifatul, Faizah, Maryam ORCID: https://orcid.org/0000-0002-7669-4091 and Bisriyah, Maslihatul (2020) Brand strategy in higher education; before and during pandemic COVID-19. Presented at International Conference of Islamic Education (ICIED) 2020 UIN Maulana Malik Ibrahim Malang, 12 Nov 2020, Malang.