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Azid, Raka Malik and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Positive emotion in Muslim fashion mediating the impact of Islamic promotion and hedonic motivation on impulse buying. Presented at The 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022), 21-22 Sep 2022, Malang, Indonesia.

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