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Ningsih, Nikken Nur Fanydia and Fikriah, Nur Laili (2023) Viral marketing, bandwagon effect dan keputusan pembelian: Integrasi mekanisme pemediasian perilaku konsumtif. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 19 (2). ISSN 1829-524X