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Hidayah, Sephia Alya Nur, Degaf, Agwin ORCID: https://orcid.org/0000-0001-8551-0867, Sa’adah, Siti Nurjuliati and Pratiwi, Rahmanta Ayum (2023) The language of beauty: Investigating persuasive strategies in advertising for cosmetic products. Presented at The 5th International Conference on Language, Linguistics, and Literature (COLALITE 2023), 4-5 Aug 2023, Purwokerto.