Items where Year is 2024
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Number of items: 1.
Ilma, Maya Aulia and Vania, Amelindha
ORCID: https://orcid.org/0000-0001-5742-4304
(2024)
The influence of symbolic and hedonic value on customer engagement with trust as an intervening variable for Gen Z consumers of Eiger products via Shopee live-streaming in Malang City.
Asian Journal of Management, Entrepreneurship and Social Science (AJMESS), 4 (03).
pp. 1083-1100.
ISSN 2808-7399
