Items where Year is 2024

Salsabila, Rona and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of celebrity endorsers, product quality, and brand image on purchase intention on ms glow products in Malang City: Case study on Ms Glow consumers in Malang City. Presented at 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, Malang, Indonesia.

Wulandari, Shofia and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of service quality and experiential marketing on customer loyalty: Customer satisfaction as mediation. Presented at The 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, UIN Maulana Malik Ibrahim Malang.