Pendampingan pemanfaatan digital branding dan marketing untuk pemasaran hasil panen buah dan bunga di Desa Bulukerto Kota Batu

Nisfulaila, Intan, Bisriyah, Maslihatul and Jayanti, Septia Dwi (2023) Pendampingan pemanfaatan digital branding dan marketing untuk pemasaran hasil panen buah dan bunga di Desa Bulukerto Kota Batu. Journal of Research on Community Engagement, 4 (2). pp. 87-92. ISSN 2597-629X

Preview

Text 13004.pdf - Published Version Available under License Creative Commons Attribution Share Alike. Download (146kB) | Preview

Abstract

The Covid-19 pandemic and the flash flood disaster in the end of 2021 affected the income of fruit and flower farmers in Bulukerto Village, Bumiaji District, Batu City. The focus of this community research is to assist groups of farmers in Bulukerto Village through workshops related to digital branding and marketing. The workshop activities include discussing together and sharing experience so that farmer groups get education and insight to be able to maintain and even increase their income using digital media. The workshop also conducted through online discussion, monitoring, and evaluation activities by using WhatsApp group. The results of the series of activities are in the form of real steps by farmer groups to create unique and attractive brands of harvested products which are then marketed independently through platforms provided by social media.

Item Type:	Journal Article
Keywords:	digital branding; digital marketing; social media; e-commerce
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150314 Small Business Management 13 EDUCATION > 1399 Other Education 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing
Divisions:	Faculty of Tarbiyah and Teaching Training > Department of English Language Education
Depositing User:	Maslihatul Bisriyah
Date Deposited:	04 Apr 2023 13:13

Downloads

Origin of downloads

Actions (login required)

View Item