The effects of self-control on impulsive buying during national online shopping day celebration on students of state university in Malang

Siregar, Fitri Jalilah and Cholili, Abd Hamid ORCID: https://orcid.org/0000-0003-3495-2993 (2023) The effects of self-control on impulsive buying during national online shopping day celebration on students of state university in Malang. Presented at The Conference of Psychology and Flourishing Humanity (PFH 2022), 30 Nov 2022, Malang, Indonesia.

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Abstract

Indonesia’s national online shopping day celebration has triggered consumers to buy impulsively. This tendency of impulsive buying could be restrained through good self-control on individuals. Therefore, this research aimed to identify the effects of impulsive buying level, self-control level, and effects of self-control to impulsive buying on students of State Universities in Malang during the national online shopping day celebration. This research used instruments modified from aspects of impulsive buying proposed by Verplanken & Herabadi (2001) and aspects of self-control proposed by Tangney, Baumeister & Boone (2004) on about 177 student samples taken in proportionate stratified sampling method. The validity of the impulsive buying instrument moved from 0,115 – 0,808 with a reliability (Cronbach’s Alpha) of about 0,848.
Meanwhile, the validity of the self-control instrument moved from 0,403 – 0,684 with a reliability of about 0,898. The research finding referred to negative effects between two variables examined in this research with regression coefficient value -0,509 (p < 0,05). Most respondents generally dominated the mediate category on each variable or dimension.

Item Type:	Conference (Paper)
Keywords:	impulsive buying; self-control; online shopping; national online shopping day celebration
Subjects:	17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170107 Industrial and Organisational Psychology
Divisions:	Faculty of Psychology
Depositing User:	Abd. Hamid Cholili
Date Deposited:	14 Apr 2023 09:00

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