Islamic customer perceived value pada perguruan tinggi: Studi pada PTKIN di Jawa Timur

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228 (2023) Islamic customer perceived value pada perguruan tinggi: Studi pada PTKIN di Jawa Timur. Research Report. Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

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Abstract

The concept of customer perceived value is very important in understanding consumer behavior to win the competition, but not much research has focused on Muslim consumers. This research aims to find the indicators and factors that establish Islamic customer perceived value specifically for higher education institutions. Mix methods were used in this research, starting with qualitative research using focus group discussions and interviews, followed by quantitative research using principal component analysis. The FGD involved students, lecturers and experts and questionnaires were distributed to 118 respondents. The research results found 21 indicators and 6 factors of Islamic customer perceived value in higher education. This contributes to the development of Islamic marketing knowledge and can be a consideration for universities when developing their marketing strategies.

Item Type:	Research (Research Report)
Keywords:	Islamic customer perceived value; perguruan tinggi
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Fitriyah Fitriyah
Date Deposited:	29 Nov 2023 10:08

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