Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)"

A

Almanshur, Fauzan ORCID: https://orcid.org/0000-0002-1117-4888, Slamet, Slamet and Mahmudi, Zaenu (2019) Halal tourism destination branding, is it important? Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 15 (2). pp. 247-255. ISSN 1829-524X

Asnawi, Nur and Charisma, Justino Aji (2021) Memprediksi niat perilaku terhadap e-Wallet: Mengintegrasikan budaya dalam kerangka Utaut 2. An-Nisbah: Jurnal Perbankan Syariah, 2 (1). pp. 116-136. ISSN 2721-9623

Asnawi, Nur and Fanani, Muhammad Asnan (2017) Pemasaran syariah: teori, filosofi & isu-isu kontemporer. RajaGrafindo Persada, Depok. ISBN 978-602-425-153-6 UNSPECIFIED : UNSPECIFIED.

Asnawi, Nur and Masyhuri, Masyhuri (2011) Metodologi riset manajemen pemasaran : disertai dengan contoh hasil penelitian. UIN-Maliki Press, Malang. ISBN 978-602-958-354-0 UNSPECIFIED : UNSPECIFIED.

Asnawi, Nur and Setyaningsih, Nina Dwi (2020) The Role of DART key building blocks as customer co-creation determinants in Islamic banking services. Journal of Southwest Jiaotong University, 55 (6). pp. 1-12. ISSN 0258-2724

Azid, Raka Malik and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Positive emotion in Muslim fashion mediating the impact of Islamic promotion and hedonic motivation on impulse buying. Presented at The 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022), 21-22 Sep 2022, Malang, Indonesia.

B

Barid, Miftah, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X and Masyhuri, Masyhuri (2021) Exploring Islamic banking switching intention. El-Dinar, 9 (1). pp. 33-43. ISSN 2622-0083

D

Daroini, Faiz and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online terhadap purchasing decision sepatu Aerostreet. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 12 (2). pp. 174-184. ISSN 2684-9313

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Firmansyah, Fani, Asnawi, Nur, Rahayu, Yayuk Sri and Solekah, Nihayatu Aslamatis (2018) Customer relationship management on hajj saving at sharia banking. Kaav International Journal of Economics, Commerce & Business Management, 5 (4). pp. 93-99. ISSN 2348-4969

Firmansyah, Fani and Jarror, Adam (2021) Pengaruh citra merek dan kelompok referensi terhadap keputusan pembelian smartphone Vivo (studi pada mahasiswa Fakultas Ekonomi UIN Malang). Jurnal Manajerial, 8 (3). pp. 1-17. ISSN 23548592

Firmansyah, Fani and Nasikha, Ni’amin Nurin (2021) The effect of product diversity and service quality on loyalty with customer satisfaction as an intervening variable: Study of Toko Pertanian Subur, Pace Nganjuk district. Manajemen dan Bisnis, 20 (1). pp. 1-10. ISSN 1412-3789

Firmansyah, Fani and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2023) Meningkatkan customer satisfaction pasca Covid-19 melalui omnichannel strategy dan positive affect experience (studi pada perusahaan automotive PT Asco Daihatsu Jawa Timur). Research Report. UIN Maulana Malik Ibrahim Malang, Malang.

Fani Firmansyah dan Puji Endah Purnamasari (2023) Omnichannel strategy in increasing customer satisfaction post Covid-19 In automotive industry (sertifikat hak cipta). 000546155.

Firmansyah, Fani, Purnamasari, Puji Endah and Prajawati, Maretha Ika (2022) E-banking service quality dan e-trust serta implikasinya pada e-customer satisfaction dan e-customer loyalty. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 18 (2). pp. 1-13. ISSN 1829524X dan 26143437

Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Maharani, Vivin, Pradana, Ayub Wijayati Sapta and Khan, Ryan Basith Fasih ORCID: https://orcid.org/0000-0001-7840-0010 (2023) Strategi digital marketing melalui peningkatan jangkauan pelanggan dalam upaya penguatan kelompok Usaha Mikro, Kecil dan Menengah (UMKM) Desa Cendono, Kecamatan Purwosari, Kabupaten Pasuruan, Jawa Timur. Community Service Report. Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang.

H

Hasan, Irmayanti (2023) Study on the influence of Islamic customer engagement and religiosity on customer loyalty. (MEC-J) Management and Economics Journal, 7 (3). pp. 279-290. ISSN E-ISSN: 2598-9537 P-ISSN: 2599-3402

Hasan, Irmayanti, Farida, Lailatul and Kholilah, Kholilah ORCID: https://orcid.org/0000-0003-1828-9642 (2021) The role of Islamic corporate social responsibility in building corporate image to increase customer loyalty. Jurnal Ekonomi Modernisasi, 17 (2). pp. 83-94. ISSN 0216-373X

Hasan, Irmayanti and Rahmawati, Nur (2023) Pengaruh brand trust dan kualitas produk terhadap loyalitas pelanggan produk Azarine yang dimediasi oleh kepuasan konsumen. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 207-220. ISSN 2621-6051

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2024) The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City. Presented at The 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022), December 16-17, 2022, Malang.

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

Hutami, Virgistira Mulya and Rahayu, Yayuk Sri (2016) Pengaruh brand image kartu IM3 Indosat terhadap kepuasan layanan dan loyalitas pelanggan: Studi pada PTN dan PTKIN di Kota Malang. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 12 (1). pp. 9-18. ISSN 1829-524X

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Kartika, Garini and Segaf, Segaf ORCID: https://orcid.org/0000-0003-0017-1021 (2022) Kombinasi peran model TAM dan CARTER terhadap optimalisasi kepuasan nasabah mobile syariah banking di masa pandemi Covid-19. Jurnal Manajerial, 9 (2). pp. 152-167. ISSN 23548592

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Maf’idayu, Nunuk and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) Service quality terhadap repurchase intention di mediasi oleh customer satisfaction. Revitalisasi : Jurnal Ilmu Manajemen, 11 (1). pp. 54-62. ISSN 2657-1684

Miladiyah, Uyunur Rahmawati and Slamet, Slamet (2014) Strategi Competitive Advantage untuk Membangun City Branding Kota Batu Sebagai Kota Wisata. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 10 (2). pp. 89-98. ISSN 1829-524X

Mulazid, Ade Sofyan, Mufraini, M. Arief, Saharuddin, Desmadi and Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351 (2020) Attributes of Islamic bank service quality: a survey to map metropolitan customer satisfaction. International Journal of Business and Society, 21 (2). pp. 883-897. ISSN 15116670

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Ningsih, Nur Rahmah and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) The influence of brand image and personal branding on the purchase decision of menantea products in the city of Malang, East Java. Enrichment: Journal of Management, 12 (04). pp. 3274-3280. ISSN 2087-6327

Ni’mah, Ziadatun and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of diversity product, tagline, and store atmosphere on impulsive buying through positive emotion as a mediation variable: Study on Gen Z and Millennial customers of Mr. DIY products in Malang. Social, Humanities, and Educational Studies (SHEs): Conference Series, 7 (2). pp. 35-50. ISSN 2620-9292

P

Pranata, Fajar and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) Analisis pengaruh kualitas produk, harga,dan promosi terhadap keputusan pembelian. Syntax Literate: Jurnal Ilmiah Indonesia, 7 (6). pp. 6881-6890. ISSN 25481398

Puspitasari, Nadia Sura and Safitri, Rini (2022) Peran bauran pemasaran dan digital marketing dalam meningkatkan minat menabung di KSPPS BMT NU Jombang. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 465-473. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769, Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 and Fikriah, Nur Laili (2020) Pengaruh kualitas layanan terhadap kepuasan pelanggan dengan kepercayaan pelanggan sebagai variabel mediasi pada ukm kharisma sejahtera. Journal Industrial Engineering & Management Research ( JIEMAR), 1 (2). pp. 140-152. ISSN 2722 –8878

R

Rahayu, Yayuk Sri (2017) Kualitas layanan perbankan syariah berdasarkan persepsi pelanggan. In: Proceedings International Conference on Islamics and Business (ICONIES). Fakultas Ekonomi Universitas Islam Negeri (UIN) Maulana Malik Ibrahim Malang, Malang. UNSPECIFIED : UNSPECIFIED.

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228 (2023) Islamic customer perceived value pada perguruan tinggi: Studi pada PTKIN di Jawa Timur. Research Report. Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Hasan, Irmayanti, Maimunah, Iffat ORCID: https://orcid.org/0000-0003-3112-6573, Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351, Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809, Panatagama, Ahmad Ramapanji and Prayogi, Adha Herfian (2023) Optimalisasi digital marketing dengan teknik foto produk yang lebih eye-catching: studi pada kelompok UMKM Mayada Pasuruan. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Raka, Malik Azid, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258 and Firmansyah, Fani (2024) Analisis peran emosi positif pada perilaku impulse buying Generasi Z Banyuwangi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 9 (1). pp. 134-151. ISSN 25280929

Rini, Afdhilah Rahmah and Hasan, Irmayanti (2022) Peran service quality dan relationship marketing terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel intervening. Journal of Economic, Bussines and Accounting (COSTING), 6 (1). pp. 1059-1066. ISSN 25975234

S

Safitri, Rini (2022) Pentingnya corporate social responbility dan corporate image untuk membentuk loyalitas nasabah di BMT Mandiri Sejahtera cabang Kranji Lamongan. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 448-456. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Safitri, Rini (2022) Peran kepuasan memediasi kualitas pelayanan dan customer relationship management terhadap loyalitas nasabah. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 513-525. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Safitri, Rini and Widiya, Tifani Nurmala (2022) Pengaruh sharia compliance terhadap kepuasan nasabah BSI KC Malang Soetta dimediasi oleh layanan digital banking. Nisbah: Jurnal Perbankan Syariah, 8 (2). pp. 93-102. ISSN 25286633

Saifudin, Saifudin, Rofiq, Aunur ORCID: https://orcid.org/0000-0001-9823-040X and Djalaluddin, Ahmad ORCID: https://orcid.org/0000-0001-7062-663X (2021) Analysis The development marketing strategy of halal tourism facilities in Santen Island Banyuwangi Regency. Iltizam Journal of Shariah EconomicsResearch, 6 (1). pp. 86-95. ISSN 2598-2540

Sakinah, Nur and Firmansyah, Fani (2021) Kualitas produk dan harga terhadap keputusan pembelian dengan minat beli sebagai variabel intervening. Jurnal Ilmiah Manajemen dan Bisnis, 22 (2). pp. 1-11. ISSN 1693-7619

Rezky Saputra dan Kartika Anggraeni Sudiono Putri (2022) Peran harga, kualitas produk dan citra merek terhadap keputusan pembelian berulang pada produk Susu Bear Brand di kota Malang. 000411121.

Saputra, Rifqi Dzakwan and Firmansyah, Fani (2023) The effect of promotion and product quality on member decisions using mudharabah products with interest as intervening variables. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 7 (2). pp. 1783-1798. ISSN 2621-5306

Saputri, Eka Maya and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) New wave marketing untuk perbankan syariah: pendekatan kualitatif pada PT. Bank Bri Syariah Tbk KC Malang. Presented at Seminar Nasional Sustainable Business (SNSB) 2019, 18 July 2019, Surabaya.

Satrio, Dwi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Pengaruh citra merek dan harga terhadap loyalitas pengguna Iphone dimediasi oleh kepercayaan merek (studi pada mahasiswa Kota Malang). Ekonomis: Journal of Economics and Business, 7 (1). pp. 614-620. ISSN 2597-8829

Shalsabilah, Nora and Firmansyah, Fani (2023) The influence of content marketing and product knowledge on generation Z purchase intention in using Bank Syariah Indonesia services. Jurnal Ecogen, 6 (3). pp. 317-328. ISSN 2654-8429

Slamet, Slamet (2013) Pengaruh Customer Relationship Management Terhadap Loyalitas Nasabah pada PT. Bank Muamalat Cabang Malang. Research Report. Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang. (Unpublished)

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2015) The effect of green marketing to the preference of Islamic banking customers through marketing mix. Presented at International Conference on Islamic Economics and Business (ICONIES) 2015, 2-3 Nov 2015, Faculty of Economics, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Jaya, Tiara Juliana ORCID: https://orcid.org/0000-0002-7598-7263, Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228, Budianto, Eka Wahyu Hestya ORCID: https://orcid.org/0000-0002-4199-2865 and Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 (2022) Diseminasi digitalisasi branding, pemasaran, dan penjualan produk komunitas UMKM Kecamatan Gempol, Kabupaten Pasuruan, Jawa Timur. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 and Prabowo, Alif Septian (2018) Strategic marketing for waste bank in Malang. Presented at International Conference on Islamic Economics and Business (ICONIES 2018), 22 Sep 2018, Malang, East Java, Indonesia.

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Premananto, Gancar and Hartini, Sri (2020) Green marketing tools, religiosity, environmental attitude and green purchase behaviour among millenials generation. MEC-J (Management and Economics Journal), 4 (3). pp. 233-252. ISSN E-ISSN: 2598-9537 P-ISSN: 2599-3402

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Rofiq, Aunur ORCID: https://orcid.org/0000-0001-9823-040X, Rozi, M. Fatkhur, Permatasari, Ditya and Zuraidah, Zuraidah ORCID: https://orcid.org/0000-0001-9982-8139 (2023) Strategi pemasaran produk umkm melalui penerapan digital marketing Rumah Singgah UMKM BKTKI Sempulur. Community Service Report. Fakultas Ekonomi, Malang. (Unpublished)

Sucipto, Agus, Lestari, Yona Octiani ORCID: https://orcid.org/0000-0002-1825-0097, Mardiana, Mardiana and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) Production dalam upaya meningkatkan pendapatan pada Desa Matopuro Kecamatan Purwosari Kabupaten Pasuruan, Jawa Timur. Community Service Report. UIN Maliki Malang, Malang. (Submitted)

Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258 and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2022) Spirituality to organizational citizenship behavior from Islamic perspective: mediating role of spirituality at work and organizational commitment. Journal of Islamic Marketing, 13 (12). pp. 2672-2694. ISSN 1759-0833

Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Susminingsih, Susminingsih, Alias, Norma, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Kanafi, Imam and Subiyadi, Ahmad (2021) Labeling local brand to increase coffee shop visits during the Covid-19 pandemic. Economic Annals-XXI, 188 (3-4). pp. 149-157. ISSN 1728-6239

Syukron, Miftahus and Slamet, Slamet (2013) Intelijensi Pemasaran Dalam Upaya Mempertahankan Keunggulan Kompetitif. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 9 (2). pp. 144-151.

U

Utami, Annisa Jati and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh kualitas produk dan label halal terhadap keputusan pembelian produk mie instan Samyang dengan minat beli sebagai variabel intervening. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 221-232. ISSN 2621-6051

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Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 and Muhammad, Ardiansyah (2023) Examining purchase behavior of electric vehicles as an effort to reduce air pollution: Theory of planned behavior. Jurnal Ilmiah Ilmu Administrasi Publik, 13 (2). pp. 663-676. ISSN 2086-6364

Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2020) Peran brand love sebagai mediasi hedonic product dan self-expressive brand terhadap brand loyalty. Jurnal Bisnis dan Manajemen, 7 (2). pp. 134-144. ISSN 1829-7528

W

Wilidia, Vera and Firmansyah, Fani (2023) Pengaruh keragaman produk, harga, dan promosi terhadap keputusan pembelian pada pengguna “TikTok Shop”. Cakrawala Management Business Journal, 6 (1). pp. 1-14. ISSN 26230887

Wisono, Jajang Ogi, Ulum, M. Fatkhul, Wijaya, Abadi and Putri, Alitha Natriezia Rachmayanti (2023) [SERTIFIKAT PENGHARGAAN] Tenaga kependidikan berprestasi dalam bidang hubungan masyarakat tahun 2023. [Performance]

Y

Yuliana, Indah ORCID: https://orcid.org/0000-0002-6346-7850, Rofiq, Aunur and Ummah, Amirotil (2023) Pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen studi kasus pada home industry Rengginang Renggol Desa Olean Situbondo. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5 (6). pp. 2450-2466. ISSN P-ISSN 2656-2871 E-ISSN 2656-4351

Yuliyanti, Indah and Firmansyah, Fani (2023) Kepuasan nasabah sebagai variabel intervening pada pengaruh customer relationship management terhadap loyalitas nasabah. Jurnal Ecogen, 6 (3). pp. 305-316. ISSN 2654-8429

Yunus, Moh (2010) Inovasi dan kreativitas dalam pemasaran. UIN-Maliki Press, Malang. ISBN 978-602-958-295-6 UNSPECIFIED : UNSPECIFIED.

Yussitha, Kharisma Putri, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The effect of word of mouth on saving intention through brand image as an intervening variable. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 170-180. ISSN 2621-6051