Implementasi komunikasi pemasaran pada produk hasil olahan limbah botol plastik di Kota Malang

Rahayu, Yayuk Sri (2013) Implementasi komunikasi pemasaran pada produk hasil olahan limbah botol plastik di Kota Malang. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 9 (1). ISSN 1829-524X

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Abstract

Marketing communication has an important role in new product marketing process to inform dan promote the existing products. This research was focused and aimed to identify the implementation of marketing communication on recycle product from plastic bottles trashes at Malang. The research is descriptive qualitative and data was collected by quesionaire and observation. The result shows that producers of recycle product plastic bottles trashes have already implemented four marketing communication programs consist of advertising, sales promotion, publicity, dan personal selling. However, they have not implement direct marketing yet because lack of human resuorces.

Item Type: Journal Article
Keywords: Marketing communication; promotion; plastic bottles trashes
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Yayuk Sri Rahayu
Date Deposited: 31 May 2017 03:30

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