Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications"

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Amalia, Fitri and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The role of price, product quality and electronic word of mouth on repeat purchase decisions on Gacoan Noodle products in Malang City. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Anggraini, Sella Tri and Fikriah, Nur Laili (2023) The influence of ease of use on buying interests is mediated by trust. Presented at Proceedings of the International Conference of Islamic Economics and Business (ICONIES).

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Baharudinsyah, Fuad Arsy and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The influence of content marketing, brand ambassadors, and brand awareness of buying interests of fashion maternal disaster brand customers. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

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Daroini, Faiz and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online terhadap purchasing decision sepatu Aerostreet. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 12 (2). pp. 174-184. ISSN 2684-9313

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Farida, Lailatul and Rasyid, Cynthia Nur (2023) The effect of price discount and hedonic shopping value on impulsive buying at ‎Tiktok Shop. Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi (MEA), 7 (3). pp. 245-257. ISSN 2541-5255

Fikriah, Nur Laili, Ningtyas, Mega Noerman and Maksum, Ikhsan (2024) Direct And Indirect Effect Of Marketing Capabilities On The Performance Of MSMEs. Jurnal Ekonomi. ISSN 2580-4901

Firmansyah, Fani, Setiawan, Margono, Rohman, Fatchur and Indrawati, Nur Khusniyah (2022) Dimensions of integrated marketing communication in the automotive industry. Journal of Positive School Psychology, 6 (5). pp. 1-13. ISSN 2717-7564

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Maidiana Astuti Handayani, Betri, dkk (2024) Pengantar Bisnis Digital (sertifikat hak cipta). 000778832.

Hasan, Irmayanti and Rahmawati, Nur (2023) Pengaruh brand trust dan kualitas produk terhadap loyalitas pelanggan produk Azarine yang dimediasi oleh kepuasan konsumen. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 207-220. ISSN 2621-6051

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

Hasman, Mauristania and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Kesuksesan BTS Meal peran kolaborasi atau media sosial?: Studi pada Konsumen Mcdonald’s di Malang. Jurnal Ilmiah Universitas Batanghari Jambi, 23 (1). pp. 286-294. ISSN 1411-8939

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Innayah, Eka Putri, Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Masyhuri, Masyhuri and Johari, Fuadah Binti (2022) Electronic Word Of Mouth (E-WOM) in social media as a predictor of investment intention in capital market. JAM : Jurnal Aplikasi Manajemen, 20 (4). pp. 753-767. ISSN 23026332

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Mahendra, Hamdan Ananta Ihza and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Peran endorser selebriti, citra merek, dan kepercayaan merek terhadap keputusan pembelian produk pakaian Erigo (studi pada mahasiswa di Kota Malang). Journal of Business & Applied Management, 15 (1). pp. 19-34. ISSN 2621-2757

Mudaffar, Ali Ghazi and Firmansyah, Fani (2025) Efek harga, diskon, dan fasilitas terhadap keputusan pembelian dengan variasi produk sebagai variabel moderasi. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik, 12 (1). pp. 211-224. ISSN 2715-9671

Muti, Tria Najatul and Firmansyah, Fani (2025) Peran brand image dalam memediasi pengaruh digital marketing, dan product quality terhadap purchse decision: Studi produk Make Over di e- commerce Shopee Kota Malang. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 6 (3). pp. 1264-1277. ISSN 2620-2956

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Nikmah, Nely Sahida and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The effect of social media promotion and pricing on purchase decision at Cafe Searah Malang. Jurnal Ekbis : Analisis, Prediksi dan Informasi, 24 (1). pp. 31-45. ISSN E-ISSN: 2821-4210, P-ISSN: 1979-746X

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Putra, Muhammad Roihan Mahesa, Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304, Hariyono, Hariyono and Peristiowati, Yuly (2025) The influence of digital marketing on community perceptions and health services in local government-owned hospitals in Kediri city. STRADA: Jurnal Ilmiah Kesehatan, 14 (1). pp. 107-120. ISSN 2252-3847

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2024) Pengantar Bisnis Digital. In: Pengantar Bisnis Digital. CV. Gita Lentera, pp. 55-70. ISBN 978-623-8708-58-1 UNSPECIFIED : UNSPECIFIED.

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2025) Pengembangan produk jasa. In: Manajemen pemasaran jasa. CV. Gita Lentera, Padang, Sumatera Barat, pp. 51-64. ISBN 978-634-7072-44-3 UNSPECIFIED : UNSPECIFIED.

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Firmansyah, Aditya Yanuar (2024) Analysis of promotion mix elements: A case study of e-SPPT by Bogor City Regional Revenue Agency. STABILITY Journal of Management & Business, 7 (1). pp. 72-89. ISSN 2621-850X

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Linggasari, Filda Septa (2024) Reference group, personality dan social class: Perannya terhadap keputusan belanja produk skincare. Journal of Management and Digital Business, 4 (2). ISSN 2797-9555

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Rahayu, Yayuk Sri (2013) Implementasi komunikasi pemasaran pada produk hasil olahan limbah botol plastik di Kota Malang. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 9 (1). ISSN 1829-524X

Rahayu, Yayuk Sri, Hasan, Irmayanti, Maimunah, Iffat ORCID: https://orcid.org/0000-0003-3112-6573, Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351 and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2022) Optimalisasi digital marketing dan implementasi sertifikasi halal pada kelompok UMKM Mayada Pasuruan. Community Service Report. FE UIN Maulana Malik Ibrahim Malang.

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Hasan, Irmayanti, Maimunah, Iffat ORCID: https://orcid.org/0000-0003-3112-6573, Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351, Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809, Panatagama, Ahmad Ramapanji and Prayogi, Adha Herfian (2023) Optimalisasi digital marketing dengan teknik foto produk yang lebih eye-catching: studi pada kelompok UMKM Mayada Pasuruan. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Ramadhani, Shaumi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2024) Gen Z’s impulse buying behavior of skincare product: The role of FOMO, celebrity endorser and hedonism. Iltizam Journal of Shariah Economic Research, 8 (2). ISSN 2598-2540

Rusmia, Rizki and Hasan, Irmayanti (2022) Strategi pelayanan account officer analisis pembiayaan pada anggota Baitul Maal Wat Tamwil. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 7 (3). pp. 1158-1187. ISSN 2580 5800

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Sami, Muh. Yusuf Amiruddin and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2024) Peran mediasi kepuasan pelanggan dalam pengaruh kualitas makanan dan suasana pada niat berkunjung kembali di Laoban Kopitiam Malang. COSTING: Journal of Economic, Business and Accounting, 7 (6). ISSN 2597-5234

Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Susminingsih, Susminingsih, Alias, Norma, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Kanafi, Imam and Subiyadi, Ahmad (2021) Labeling local brand to increase coffee shop visits during the Covid-19 pandemic. Economic Annals-XXI, 188 (3-4). pp. 149-157. ISSN 1728-6239

Syukron, Miftahus and Slamet, Slamet (2013) Intelijensi Pemasaran Dalam Upaya Mempertahankan Keunggulan Kompetitif. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 9 (2). pp. 144-151.

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Toriquddin, Moh (2015) Etika pemasaran perspektif al-Qur’an dan relevansinya dalam perbankan syari’ah. de Jure: Jurnal Hukum dan Syari'ah, 7 (2). pp. 116-125. ISSN 2528-1658

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Amelindha Vania dan Nur Laili Fikriah (2023) Dampak creative digital marketing terhadap keberlanjutan UMKM di Kota Malang (studi longitudinal) (sertifikat hak cipta). 000528297.

Amelindha Vania dan Nur Laili Fikriah (2023) Dampak creative digital marketing terhadap keberlanjutan UMKM di Kota Malang (studi longitudinal) (sertifikat hak cipta). 000528297.

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Zain, Rifk Warri and Hasan, Irmayanti (2024) The influence of social media marketing and electronic word of mouth on purchase intention through brand image as intervening variables a study on Azarine cosmetic in Malang City. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5234-5248. ISSN 2656-4351