Impulsive buying dan hoarding pada mahasiswa

Maghfiroh, Qonitatul and Mangestuti, Retno (2024) Impulsive buying dan hoarding pada mahasiswa. Forum Bisnis dan Kewirausahaan, 13 (2). pp. 431-436. ISSN 2777-094X

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Abstract

The phenomenon of impulsive buying and hoarding among university students are two aspects of consumer behavior that significantly affect individuals' financial and psychological well-being. This study aims to explore the correlation between these two behaviors among college students. The research sample consisted of 97 college students who underwent a survey using two instruments, namely the Impulsive Buying Scale (IBS) and the Saving Inventory-Revised (SI-R) to measure the level of hoarding tendencies. The results of this study surprisingly showed no significant relationship between impulsive buying behavior and hoarding tendencies experienced by college students. These findings provide a deeper understanding of the diversity of consumer behavior among college students and emphasize the need for an individualized approach to addressing consumer behavior issues.

Item Type:	Journal Article
Keywords:	hoarding; impulsive buying; student
Subjects:	17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170107 Industrial and Organisational Psychology
Divisions:	Faculty of Psychology > Department of Psychology
Depositing User:	Dr. Retno Mangestuti, M.Si
Date Deposited:	16 Oct 2024 08:55

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