Analisis faktor-faktor yang mempengaruhi keputusan penggunaan BSI Mobile di Malang Raya

Ratnasari, Aprilia Dwi and Safitri, Rini (2024) Analisis faktor-faktor yang mempengaruhi keputusan penggunaan BSI Mobile di Malang Raya. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (9). ISSN 2656-2871

Text 21415.pdf - Published Version Download (351kB)

Abstract

Mobile banking is one of the many innovations that exist in the banking industry. It is hoped that the existence of mobile banking will make it easier for customers to carry out transactions anytime and anywhere without having to come directly to the bank.Customers' decisions to use mobile banking are influenced by various factors. Therefore, this research is aimed at determining the influence of convenience, service features and sharia financial literacy on the decision to use BSI mobile with interest in using it as a mediating variable. This research is a type of quantitative research using associative research methods. The number of samples taken was 105 customers who used BSI mobile in Malang Raya, which were taken using non-probability sampling techniques.The collected data was analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS version 3 software.The results of the research show that convenience and sharia financial literacy partially do not have a significant effect on the decision to use BSI mobile. Meanwhile, service features and interest in using them partially have a significant influence on the decision to use BSI mobile. Convenience, service features and sharia financial literacy partially have a significant influence on the decision to use BSI mobile.

Item Type:	Journal Article
Keywords:	Convenience; Service Features; Sharia Financial Literacy; Use Decision; Interest in Using; BSI Mobile
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150305 Human Resources Management
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Rini Rini Safitri
Date Deposited:	26 Nov 2024 15:08

Downloads

Origin of downloads

Actions (login required)

View Item