Early Childhood Vocabulary Acquisition through Multimodal Strategies: A Semiotic Study of Miss Rachel

Azhari, Thalita Shafira and Indah, Rohmani Nur ORCID: https://orcid.org/0000-0002-6176-048X (2025) Early Childhood Vocabulary Acquisition through Multimodal Strategies: A Semiotic Study of Miss Rachel. Aulad: Journal on Early Childhood, 8 (3). pp. 1483-1492. ISSN 2655-433X

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Abstract

In this digital era, YouTube Kids has become one of the applications most frequently used by children with a variety of content, some aimed at education and others at entertainment. This research analyzes educational videos specifically for children to examine the multimodal strategies in Miss Rachel's YouTube educational videos that support early childhood vocabulary acquisition. It uses Kress and Leeuwen (2006) multimodality theory, which includes seven semiotic modes: linguistic, visual, gestural, audio, spatial, temporal, and three-dimensional. The method used is descriptive qualitative, with data consisting of video footage of Miss Rachel introducing vocabulary through various multimodal strategies. The results show that each mode contributes meaningfully to the vocabulary learning process. All modes support each other and create a fun, interactive, and meaningful learning experience for children. This research concludes that multimodal strategies in Miss Rachel videos effectively support vocabulary acquisition in early childhood. It also recommends that educators, parents, and digital content developers consider using multimodal approaches in children's language learning activities.

Item Type:	Journal Article
Keywords:	Multimodality, Miss Rachel Channel, Early Childhood Vocabulary Acquisition, Semiotic Study
Subjects:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2003 Language Studies > 200302 English Language 20 LANGUAGE, COMMUNICATION AND CULTURE > 2003 Language Studies 20 LANGUAGE, COMMUNICATION AND CULTURE > 2004 Linguistics
Divisions:	Faculty of Humanities > Department of English Language and Letters
Depositing User:	Rohmani Nur Indah
Date Deposited:	09 Jan 2026 09:43

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