Millatuz Zakiyah, Milla, Destriana Saraswati, Destri, Yulianto, Yulianto 
ORCID: https://orcid.org/0009-0001-6353-016X and Ahmad Mufarih Hasan Fadly, Mufarih
(2025)
From tolerance is business to tolerance is clothing: Conceptual metaphors of religious tolerance in online Islamic mass media.
University of New South Wales, Sydney NSW 2033, Australia.
ISSN 2548-9588
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Abstract
So far, religious tolerance in the mass media has never been studied using metaphors in a cognitive linguistic approach. In fact, throughconceptual metaphors, the framing of the mass media will emerge on the issue of religious tolerance. This qualitative descriptive research collects data on news and articles about religious tolerance in online Islamic mass media from2018–2023. Data wasanalyzed using metaphor identification procedure, conceptual metaphor theory, and mixed metaphor. The results of the study show that there are 9 source domains, namely 1) TOLERANCE IS A CLOTHING, (2) TOLERANCE IS A SPACE/BUILDING, (3) TOLERANCE IS A HUMAN, (4) TOLERANCE IS A HUMAN BODY, (5) TOLERANCE IS A PLANT, and (6) TOLERANCE IS A THING, (7) TOLERANCE IS A BUSINESS COMMODITY, (8) TOLERANCE IS WAR, and (9) TOLERANCE IS A VEHICLE. Generally, the metaphor of tolerance in online Islamic mass media is classified into three tones: positive, negative, and neutral.Online Islamic mass media that have a positive tone are NU Online and Alif.id, mass media with a mixed tone (positive-neutral) is Suara Muhammadiyah and (positive-neutral-negative) is Hidayatullah.com, and mass media with a positive tone negative are Portal Islam, Suara Islam, VOA Islam, and Era Muslim.
| Item Type: | Journal Article |
|---|---|
| Keywords: | cognitive linguistics; media framing;metaphor identification procedure; mixed metaphors |
| Subjects: | 20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200102 Communication Technology and Digital Media Studies |
| Divisions: | Faculty of Technology > Department of Architecture |
| Depositing User: | M.Pd.I Yulianto Yahdi |
| Date Deposited: | 09 Jul 2026 15:28 |
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