Euphemism and Social Prejudice in the 2024 Presidential Debate: Anies’s rhetoric toward Prabowo

Rosyidah, Inayatur, Mustofa, Bisri, Fitrotulloh, Mohamad Rofik and Atanjuani, Efy S. (2025) Euphemism and Social Prejudice in the 2024 Presidential Debate: Anies’s rhetoric toward Prabowo. INJECT (Interdisciplinary Journal of Communication, 10 (1). pp. 361-384. ISSN 2548-7124

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Abstract

This study aims to identify and analyze euphemistic expressions that reflect social
prejudice in the 2024 Indonesian presidential debate, specifically those used by
Anies Baswedan in reference to Prabowo Subianto. The study is significant in
revealing how linguistic strategies are employed in political communication to
deliver implicit yet ideologically charged criticism. Adopting a qualitative
descriptive method within an ethnocommunicative framework, data were
collected through passive participatory observation, note-taking, and
documentation of debate recordings and transcripts. The data were analyzed
using content analysis in five stages: problem formulation, theoretical framework
development, methodological design, application of analytical techniques
(classification, semantic interpretation, and contextual inference), and conclusion
drawing. The findings reveal that Anies Baswedan employed three types of
euphemism—underspecification, overstatement, and understatement (litotes)—to
express negative evaluations containing various forms of social prejudice,
including stereotyping, social judgment, and antilocution.

Item Type:	Journal Article
Keywords:	Content Analysis, 2024 Presidential Debate, Political Euphemism, Covert Communication, Social Prejudice
Subjects:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2003 Language Studies > 200313 Indonesian Languages 20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies
Divisions:	Faculty of Tarbiyah and Teaching Training > Department of Islamic Education
Depositing User:	Inayatur Rosyidah Inayatur Rosyidah
Date Deposited:	15 Jul 2026 08:22

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• Euphemism And Social Prejudice In The 2024 Presidential Debate: Anies’s Rhetoric Toward Prabowo. (deposited 13 Jul 2026 09:08)
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