Desain iklan dengan need for cognition

Mangestuti, Retno (2004) Desain iklan dengan need for cognition. Psikoislamika, 1 (1). ISSN 1829-5703

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Abstract

Stressing only on creative strategy (theme, lay out, color, typography, or special effect), it has not been sufficient yet, for designing an advertisement. We need to consider need for cognition (NFC) of consumers. NFC is individual need for think and understand information carefully and clearly. Understanding NFC of consumers properly will make the design of an advertisement appropriate its aim, means that an advertisement get to the point of delivering information of product and influence the attitude of consumers to the product.

Item Type: Journal Article
Subjects: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170107 Industrial and Organisational Psychology
Divisions: Faculty of Psychology
Depositing User: Dr. Retno Mangestuti, M.Si
Date Deposited: 25 Apr 2016 14:42

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