Customer relationship management on hajj saving at sharia banking

Firmansyah, Fani and Asnawi, Nur and Rahayu, Yayuk Sri and Solekah, Nihayatu Aslamatis (2018) Customer relationship management on hajj saving at sharia banking. Kaav International Journal of Economics, Commerce & Business Management, 5 (4). pp. 93-99. ISSN 2348-4969

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Customer Relationship Management is a concept used to maintain good relations with customers. Competition in banking industries need bank operations to pay attention to its customers. Customer relationship management has three programs, namely sustainable marketing, one to one marketing and partnering program. This research aimed to determine the implementation of customer relationship management in Hajj Saving at sharia banking. It uses descriptive qualitative approach. Data is collected by interviews and observations. The research results shows that sharia banking has implemented individual marketing program (one to one marketing) by visiting customers as a personal approach and sustainable marketing program by giving good pricing to customers. To support the relationship with customer, sharia banking uses customer database to increase Hajj saving income. In the other hand, partnering program have been implemented but not optimal yet.

Item Type: Journal Article
Keywords: Customer Relationship Management; One to One Marketing; Partnering Program Sustainable Marketing
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Yayuk Sri Rahayu
Date Deposited: 08 Apr 2019 15:02


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