Sharia insight factors: Does it matter to shift metropolitan decision behavior towards Islamic bank?

Mufraini, M. Arief and Saharuddin, Desmadi and Prabowo, Muhammad Agung and Wicaksono, Ahmad Tibrizi Soni (2020) Sharia insight factors: Does it matter to shift metropolitan decision behavior towards Islamic bank? Growing Science, 10 (14). pp. 3395-3404. ISSN 1923-9343

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Abstract

The study explores more initial research to have a confident finding of factors that influence customer decision toward sharia bank. Understanding characteristics of metropolitan customer, and in the sense of fast growing of industrial 4.0 interact with democracy in Jakarta economic and political context. Thus, it is quite critical to ask a question again whether or not its exploratory factors meet confirmatory factors to influence decision of Islamic bank customer and which factors influence more. The survey uses questionnaire based to get useful insight. The result of exploratory factor analysis extracted the issues into 6 factors, namely office location characteristics, digitization feature of the product, sharia insight, bank marketing activities, servicescape quality and brand image. But based on these six factors, confirmation has found that the best fit of the model specification that influences metropolitan customer's decision is by excluding the sharia insight factor. Islamic bank should refined the marketing way to leverage the strength they have, that no other banks could do.

Item Type: Journal Article
Keywords: metropolitan customer; sharia insight factors; digitalization 4.0; exploratory factor analysis (efa); Confirmatory Factor Analysis (CFA); Islamic bank
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150203 Financial Institutions (incl. Banking)
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150299 Banking, Finance and Investment not elsewhere classified
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement
Divisions: Faculty of Economics > Department of Islamic Banking
Depositing User: Ahmad Tibrizi Soni Wicaksono
Date Deposited: 16 Nov 2020 13:58

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