Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement"

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Asnawi, Nur and Setyaningsih, Nina Dwi (2020) The Role of DART key building blocks as customer co-creation determinants in Islamic banking services. Journal of Southwest Jiaotong University, 55 (6). pp. 1-12. ISSN 0258-2724

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Daroini, Faiz and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online terhadap purchasing decision sepatu Aerostreet. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 12 (2). pp. 174-184. ISSN 2684-9313

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Irmayanti Hasan (2023) Peran mediasi keterlibatan pelanggan islami dan kepercayaan pada pengaruh religiusitas dan citra perusahaan terhadap loyalitas pelanggan (studi pada nasabah bank syariah di kota Malang) (sertifikat hak cipta). 000531895.

Hasan, Irmayanti and Rahmawati, Nur (2023) Pengaruh brand trust dan kualitas produk terhadap loyalitas pelanggan produk Azarine yang dimediasi oleh kepuasan konsumen. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 207-220. ISSN 2621-6051

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Mufraini, M. Arief, Saharuddin, Desmadi, Prabowo, Muhammad Agung and Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351 (2020) Sharia insight factors: Does it matter to shift metropolitan decision behavior towards Islamic bank? Growing Science, 10 (14). pp. 3395-3404. ISSN 1923-9343

Mulazid, Ade Sofyan, Saharuddin, Desmadi, Muttaqien, Muhammad Khaerul, Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351, Fatmawati, Fatmawati and Fauzan, Fauzan (2024) Determinants for acceptance and use of shariah banking digital services in Indonesia: Applying UTAUT 3, trust, and shariah compliance. Journal of King Abdulaziz University: Islamic Economics, 32 (1). pp. 55-77. ISSN 1018-7383

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Ni’mah, Ziadatun and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of diversity product, tagline, and store atmosphere on impulsive buying through positive emotion as a mediation variable: Study on Gen Z and Millennial customers of Mr. DIY products in Malang. Social, Humanities, and Educational Studies (SHEs): Conference Series, 7 (2). pp. 35-50. ISSN 2620-9292

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Qurba, Ulul, Rafika, Lailatul and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2022) Shopping motivation in mediating the influence of digitalization and banking transaction protection on online shopping decisions. Presented at 8th International Conference of Islamic Economics And Business (ICONIES 2022), 29 Sep 2022, UIN Maulana Malik Ibrahim Malang.

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Rosita, Malikhatul Luthfi Dwi and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2023) How the social environment mediates factors affecting the student's intention to save in sharia bank? Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

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Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Susminingsih, Susminingsih, Alias, Norma, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Kanafi, Imam and Subiyadi, Ahmad (2021) Labeling local brand to increase coffee shop visits during the Covid-19 pandemic. Economic Annals-XXI, 188 (3-4). pp. 149-157. ISSN 1728-6239

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Sella Tri Anggraini dan Amelindha Vani (2022) Analisis tingkat kepuasan konsumen terhadap kualitas layanan dengan metode service quality (studi pada hypermart). 000408809.

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Utami, Annisa Jati and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh kualitas produk dan label halal terhadap keputusan pembelian produk mie instan Samyang dengan minat beli sebagai variabel intervening. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 221-232. ISSN 2621-6051

Utomo, Prasetio, Zulfa, Fatasya Aulya Ngindana, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Sudarmawan, Barianto Nurasri ORCID: https://orcid.org/0000-0002-9209-8687 (2023) The influence of digital marketing and service quality on consumer preferences for coffee shops in Malang City. Peradaban Journal of Economic and Business, 2 (2). pp. 190-206. ISSN 2829-1441 (In Press)

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Yussitha, Kharisma Putri, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The effect of word of mouth on saving intention through brand image as an intervening variable. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 170-180. ISSN 2621-6051