Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement"

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Adam, Taufiqurrahman and Irmayanti, Hasan ORCID: https://orcid.org/0000-0001-7021-4483 (2024) Pengaruh Celebrity Endorser dan E-WOM Terhadap Minat Beli dengan Brand Image Sebagai Variabel Mediasi. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (11). pp. 6857-6868. ISSN 2656 2871

Adawiyah, Sofi and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) Efek: Brand image, brand awareness, dan experiental marketing terhadap loyalitas nasabah: Bank Muamalat Kota Malang. RESLAJ: Religion Education Social Laa Roiba Journal, 6 (8). pp. 3900-3917. ISSN 2656-4691

Asnawi, Nur and Setyaningsih, Nina Dwi (2020) The Role of DART key building blocks as customer co-creation determinants in Islamic banking services. Journal of Southwest Jiaotong University, 55 (6). pp. 1-12. ISSN 0258-2724

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Daroini, Faiz and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online terhadap purchasing decision sepatu Aerostreet. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 12 (2). pp. 174-184. ISSN 2684-9313

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Irmayanti Hasan (2023) Peran mediasi keterlibatan pelanggan islami dan kepercayaan pada pengaruh religiusitas dan citra perusahaan terhadap loyalitas pelanggan (studi pada nasabah bank syariah di kota Malang) (sertifikat hak cipta). 000531895.

Hasan, Irmayanti and Cahyaningrum, Ditasari (2024) Factors that influence customer loyalty through customer satisfaction mediation at Bank Syariah Indonesia (BSI). Jurnal Ecogen, 7 (2). pp. 265-276. ISSN 2654-8429

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Mardini, Indah Saputri (2024) Determinants of murabahah financing member decision factors. I-Finance Journal, 10 (1). pp. 155-169. ISSN 2615-1081

Hasan, Irmayanti and Nisa, Zuhrotun (2024) Pengaruh serqual, corporate image terhadap customer loyalty dengan customer satisfaction sebagai variabel mediasi: Studi pada nasabah PT Bank Syariah Indonesia, Tbk. KCP Genteng Banyuwangi. COSTING: Journal of Economic, Business and Accounting, 7 (5). pp. 4254-4266. ISSN 2597-5234

Hasan, Irmayanti and Rahmadina, Aisyah Nur (2024) Pengaruh e-service quality dan e-trust terhadap e-loyalty melalui esatisfaction sebagai variabel intervening: Studi pada pengguna BSI Mobile PT. BSI di Kota Malang. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (6). pp. 4130-4140. ISSN 2656-4351

Hasan, Irmayanti and Rahmawati, Nur (2023) Pengaruh brand trust dan kualitas produk terhadap loyalitas pelanggan produk Azarine yang dimediasi oleh kepuasan konsumen. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 207-220. ISSN 2621-6051

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2024) The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City. Presented at The 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022), December 16-17, 2022, Malang.

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Kurnia Putri, Fatkhiyyah Ramadhanti and Hasan, Irmayanti (2024) THE EFFECT OF KNOWLEDGE, BELIEF, PRODUCTS, SERVICES, AND RELIGIOSITY ON SAVING INTEREST (Case Study on Customers of PT. Bank Syariah Indonesia in Malang City). DIMENSI, 13 (3). pp. 928-944. ISSN 2085-9996

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Maulidasari, Dila Meita and Hasan, Irmayanti (2024) Analysis of the influence of brand image and digital marketing on the purchase decision of sharia mutual fund Bibit in Java, Indonesia. Syarikat : Jurnal Rumpun Ekonomi Syariah, 7 (1). pp. 224-235. ISSN 2621-6051

Mufraini, M. Arief, Saharuddin, Desmadi, Prabowo, Muhammad Agung and Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351 (2020) Sharia insight factors: Does it matter to shift metropolitan decision behavior towards Islamic bank? Growing Science, 10 (14). pp. 3395-3404. ISSN 1923-9343

Mulazid, Ade Sofyan, Saharuddin, Desmadi, Muttaqien, Muhammad Khaerul, Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351, Fatmawati, Fatmawati and Fauzan, Fauzan (2024) Determinants for acceptance and use of shariah banking digital services in Indonesia: Applying UTAUT 3, trust, and shariah compliance. Journal of King Abdulaziz University: Islamic Economics, 32 (1). pp. 55-77. ISSN 1018-7383

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Ni’mah, Ziadatun and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of diversity product, tagline, and store atmosphere on impulsive buying through positive emotion as a mediation variable: Study on Gen Z and Millennial customers of Mr. DIY products in Malang. Social, Humanities, and Educational Studies (SHEs): Conference Series, 7 (2). pp. 35-50. ISSN 2620-9292

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Panatagama, Ahmad Ramapanji and Hasan, Irmayanti (2024) Faktor-faktor yang mempengaruhi keputusan menggunakan jasa bank syariah di PT. BSI Kota Batu. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (5). pp. 5397-5412. ISSN 26562871

Pratopo, Gentur and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of knowledge and religiosity on saving interest in Islamic Banks among Ponorogo Residents. Journal of Islamic Economics Lariba, 10 (1). pp. 419-438. ISSN 2528-3758

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Qurba, Ulul, Rafika, Lailatul and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2022) Shopping motivation in mediating the influence of digitalization and banking transaction protection on online shopping decisions. Presented at 8th International Conference of Islamic Economics And Business (ICONIES 2022), 29 Sep 2022, UIN Maulana Malik Ibrahim Malang.

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Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Wardana, Guntur Kusuma Wardana ORCID: https://orcid.org/0000-0001-7901-1228 (2024) Islamic values dan islamic branding: Sebuah perspektif baru pada keputusan memilih perguruan tinggi di Indonesia. Research Report. UIN Maliki Malang. (Submitted)

Rosita, Malikhatul Luthfi Dwi and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2023) How the social environment mediates factors affecting the student's intention to save in sharia bank? Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

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Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Susminingsih, Susminingsih, Alias, Norma, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Kanafi, Imam and Subiyadi, Ahmad (2021) Labeling local brand to increase coffee shop visits during the Covid-19 pandemic. Economic Annals-XXI, 188 (3-4). pp. 149-157. ISSN 1728-6239

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Sella Tri Anggraini dan Amelindha Vani (2022) Analisis tingkat kepuasan konsumen terhadap kualitas layanan dengan metode service quality (studi pada hypermart). 000408809.

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Utami, Annisa Jati and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh kualitas produk dan label halal terhadap keputusan pembelian produk mie instan Samyang dengan minat beli sebagai variabel intervening. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 221-232. ISSN 2621-6051

Utomo, Prasetio, Zulfa, Fatasya Aulya Ngindana, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Sudarmawan, Barianto Nurasri ORCID: https://orcid.org/0000-0002-9209-8687 (2023) The influence of digital marketing and service quality on consumer preferences for coffee shops in Malang City. Peradaban Journal of Economic and Business, 2 (2). pp. 190-206. ISSN 2829-1441 (In Press)

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Yussitha, Kharisma Putri, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The effect of word of mouth on saving intention through brand image as an intervening variable. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 170-180. ISSN 2621-6051

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Zain, Rifk Warri and Hasan, Irmayanti (2024) The influence of social media marketing and electronic word of mouth on purchase intention through brand image as intervening variables a study on Azarine cosmetic in Malang City. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5234-5248. ISSN 2656-4351